Advanced
Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for Strategic brand management: building, measuring, and managing brand equity, 4th ed. Global edition by Keller, Kevin Lane - Available

Strategic brand management: building, measuring, and managing brand equity, 4th ed. Global edition

by Keller, Kevin Lane
ebook
Read a sample Read a sample
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-termprofitabilityof specific brand strategies.

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • English