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Title details for Strategic brand management: building, measuring, and managing brand equity, 4th ed. Global edition by Keller, Kevin Lane - Available

Strategic brand management: building, measuring, and managing brand equity, 4th ed. Global edition

by Keller, Kevin Lane
ebook
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-termprofitabilityof specific brand strategies.
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Publisher: Boston : Pearson, 2013.

OverDrive Read

  • ISBN: 9780132664257
  • Release date: December 1, 2021

PDF ebook

  • ISBN: 9780132664257
  • File size: 20492 KB
  • Release date: December 1, 2021

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-termprofitabilityof specific brand strategies.
Expand title description text
Business Nonfiction