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Title details for Strategic brand management: building, measuring, and managing brand equity, 4th ed. Global edition by Keller, Kevin Lane - Available

Strategic brand management: building, measuring, and managing brand equity, 4th ed. Global edition

by Keller, Kevin Lane
ebook
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-termprofitabilityof specific brand strategies.

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • English